Who I am

Welcome! My name is Anthony. I’m a graphic designer from the Rhode Island are.

With over a decade of dedicated experience, I have honed my skills as a graphic designer, specializing in the domains of print design, layout, and production. My professional journey commenced in 2012 with Hasbro Inc. and Life is Good, where I began my creative voyage. Subsequently, my tenure at A.T. Cross Co. from further solidified my prowess in graphic design. Since 2015, I have been actively contributing to the visual identity of Bryant University, where I have consistently demonstrated my commitment to crafting compelling print materials. This extensive background underscores my proficiency in delivering aesthetically pleasing and effective print designs, marked by a keen eye for detail and a passion for producing impactful visuals.

Graphic Designer - Bryant University

  • Responsible for creating visual concepts, to inspire, inform, or captivate the Bryant community as well
    as consumers.

  • Collaboratively developed the overall layout and production design for advertisements, brochures, magazines, and web content.

  • Worked closely with a videographer to create interactive web content, including animations for various social media platforms.

  • Created impactful logos for public events, ensuring a visually appealing and memorable brand presence.

Graphic Designer - A.T. Cross Co.

  • Created visually stunning and cohesive designs for all marketing materials, including advertisements, packaging, website graphics, social media graphics, and promotional materials used globally.

  • Conceptualized new package designs, that enhanced product presentation and customer appeal.

  • Developed advertising campaigns for gorilla marketing initiatives, that effectively captured the attention of target audiences and generated brand awareness.

  • Produced point-of-sale advertisements, optimizing in-store visual appeal and driving customer engagement and sales.

  • Designed and executed digital ad campaigns based
    on seasonal graphics and target audiences, resulting
    in increased online visibility, user engagement,
    and conversions.

Graphic Designer - Hasbro Inc.

  • Created visually appealing and effective designs for a variety of Play-Doh product packaging, ensuring they align with the Play-Doh brand and meet all legal, safety, and external branding requirements.

  • Collaborated with the product development and marketing teams to translate their requirements into compelling visual designs that resonated with the target audience and drove product sales.

  • Successfully worked with intellectual properties
    such as Disney, integrating beloved characters and themes into Play-Doh products while maintaining
    brand integrity.

  • Art directed photoshoots, ensuring high-quality
    imagery that effectively showcased Play-Doh products and enhanced their market appeal.

Graphic Designer - Life is Good

Key responsibilities included the creation of retail display graphics and accompanying instruction templates based on an existing style guide.

Creative Skills

Production Design
Print Design
Web Design
Creative Direction
Creative Collaboration
Package Design
Icon Design
Logo Design
Illustration
Photography
Photo Retouching
Print Proofing
Presentations
Retail Signage

Technologies

Photoshop
Illustrator
Indesign
Microsoft PowerPoint
Trello
Basecamp
MAC and PC proficient
Microsoft Office Suite

Education

BFA, Graphic Design
University of Massachusetts  Dartmouth, Massachusetts